Vice + (RED)
Branding
Vice is a global media brand who highly engage their users with a curated network of premium digital media. It is a voice for global youth culture and has an audience that is more influential, affluent & active than millennials as a whole.
The goal of this project was to connect the readers of Vice with the global issue that (RED) supports by creating physical and actual experiences that make a difference for the fight against HIV and AIDS in Africa.
The subscribers of Vice would receive a View-Master invitation to a fundraising event held at The Red Gallery in London, where there would be a Vice Documentary screening, live music, along with the special edition of Vice Magazine for sale. All of the proceeds from the event would go to the (RED) organization.